TikTok is one of the most popular social media platforms, with more than one billion active users monthly. Generally, TikTok is a content hub to find trending products that are getting huge visibility among audiences. But, how to make your brand popular when you are new on TikTok? Once you enter the TikTok application, find useful ways to engage audiences with your content. The best way to skyrocket your brand visibility on TikTok is to use viral hashtags on the captions.
The right hashtags allow your target audiences to find and view your content. The TikTok algorithm shows your content when audiences search for the particular word used in your content as hashtags. Your video reaches potential audiences when placing the right hashtags in the right place.
But, how to find the right hashtags that are viral on TikTok? Luckily, you are at the right place to know the tips for getting the viral hashtags for your TikTok content. Are you ready to blow up your brand presence on TikTok? Here are some valuable tips and tricks to know the viral hashtags on TikTok.
What Are Viral TikTok Hashtags?
Just like Instagram, Facebook, and Twitter, TikTok also provides an option for users to include hashtags for each video. Most people find the required content by searching the specific hashtag on the Discover tab.
The perfect hashtags on TikTok help to display your video on the Discover tab, and more users search for videos using trending hashtags. Meanwhile, the For You page of TikTok shows videos to audiences according to their interest. The algorithm of FYP works based on the hashtags in video captions to determine the content for the particular user. This is the reason to provide viral hashtags, as the TikTok algorithm spreads your video visibility and gains brand presence.
Get the viral TikTok hashtags on the Discover tab, and some of the popular hashtags that go viral on TikTok are:
The better solution to find the most popular TikTok hashtags suitable for your content is to do research on trending videos relevant to your brand and use the same on your TikTok video.
Hashtags To Get More TikTok Likes
There are plenty of TikTok hashtags that gain the most likes from audiences, such as educational hashtags, funny hashtags, hashtags that suit your community, hashtags for investing, cooking, and more. Using the best and most popular hashtags provides an excellent way to grab the attention of your potential audiences. Some of the hashtags that gain the most likes on TikTok are:
The above hashtags are the most generic ones that all types of TikTok users can use on their content to reach wider audiences. But one cannot guarantee the user’s engagement based on the hashtags alone. Great content with viral hashtags will definitely grab new followers to your TikTok account.
When using the above generic hashtags, you can increase your video views by reaching audiences who show interest in your brand. As a result, standing ahead of competitors is essential to achieving brand success. So, use the right hashtags suitable for your content to promote your brand on TikTok.
What Are The Best Ways To Find Hashtags For TikTok Videos?
Though there are many tools to get the hashtags for your TikTok videos, it is best to do genuine research to find suitable hashtags for your brand. The hashtag research on TikTok allows your brand to get a greater engagement rate. Get the right hashtags that rank highest on the videos relevant to your brand.
Do you know how to do successful hashtag research for your TikTok videos? Below are the tips to get suitable hashtags relevant to your brand.
#1. Define Target Audiences
Interestingly, 20% of overall internet users scroll down TikTok. So, it becomes essential to know your target audiences by using the right hashtags on your TikTok videos.
Look out for the viral hashtags in your brand because the hashtags differ for each community. Start discovering the viral hashtags with a generic search on the Discover tab. For instance, if you are a technology-related company, search with the word #tech. Then you will receive a list of high-ranking hashtags related to the search. You can choose the best viral hashtags from the list to use in your TikTok videos to gain target audiences.
Moreover, engaging with similar content from other users is important. Win the TikTok algorithm to show your videos on the FYP according to your recent search. So, the TikTok recommendation will show the content that your target audiences engage in and take out the used hashtags to add to your list.
#2. Know Your Competitors
When searching for viral TikTok hashtags and current trends, it is better to look at your competitors’ content. There are higher chances of posting more successful videos related to your brand with the popular hashtags. So, take out those relevant hashtags from their TikTok videos and use them on your content to promote your brand with viral hashtags.
Also, when you use hashtags like your competitors, their potential followers may watch your TikTok videos and engage with your brand. However, finding and analyzing your competitors is necessary to bring popularity to your brand in the right way.
#3. Use Branded Hashtag
Using branded hashtags on your TikTok video is one of the effective marketing strategies to promote your brand. Branded hashtags group all your posts on a specific topic that helps users to find multiple posts for their related search. When you consistently use a particular branded hashtag on all your posts, your target audiences will find your content at one point.
The branded hashtags create great exposure and reach wider audiences with organic content. If you want a quick result, run a hashtag challenge to increase the audience interaction with your brand. Hashtag challenge with interesting content encourages audiences to involve and use the branded hashtag to make it popular.
TikTok evolves with new trends regularly. So, it is necessary to show your TikTok account actively to gain audience attention. The best way to improve your brand presence is by providing the most viral hashtags on TikTok videos. Discover page remains the main tool to get viral hashtags and use it on your TikTok videos to increase your brand popularity.